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: post by Quetzalcoatl Microbial Djibouti at 2011-02-16 13:56:31
Dietetic Dr Pepper was introduced in 1962 (cans) and 1963 (bottles). Sales were slow partly due to the public misconception that the drink was for diabetics, and in 1966, the company renamed the product Diet Dr Pepper.[11] In 1991, Diet Dr Pepper was reformulated to use aspartame, according to Cadbury Schweppes. Diet Dr Pepper, after posting a 6.4% gain in sales volume, became the 10th best selling soda in 2006 according to Beverage Digest magazine.[12] From 1991 to 2006, the beverage was marketed using the slogan "Diet Dr Pepper tastes more like Regular Dr Pepper." In 2006, a new marketing campaign was launched comparing the taste of Diet Dr Pepper to desserts instead of regular Dr Pepper with the slogan "There's nothing diet about it."[13]
Pepper Free (1982–1985) was first introduced to test markets in 1982 as a caffeine-free version of Diet Dr Pepper, citing company research that indicated a need for a product to fill a niche for the health-conscious consumer.[14] Originally introduced in only six states,[15] the Pepper Free brand lasted for only three years, and was phased out in 1985.[16] While a caffeine-free dietetic product continues to be produced under various name permutations, the reason for pulling the Pepper Free brand are unknown, but could have been due to confusion with the rival "Pepsi Free" brand (currently "Caffeine-Free Pepsi").
Caffeine Free Dr Pepper (non-diet) was first released in 1983 due to the success of Pepper Free.[17]
Dr Pepper Red Fusion (2002–2004) was available only in the US. The predominantly cherry flavored, red-colored Red Fusion was the first new flavor added to the Dr Pepper family of beverages in the company's 122-year history. Its production was essentially canceled less than a year later, although in certain areas it was available until late 2004.
Cherry Vanilla Dr Pepper (began 2004) was released in some areas on October 15, 2004. The beverage tastes similar to Dr Pepper but has stronger cherry and vanilla flavors added. Cherry Vanilla Dr Pepper was the first drink in the planned "Soda Fountain Classics" line of beverages from Dr Pepper, a range of drinks designed to taste similar to popular soda fountain drinks from the 1950s. It is now only available in select areas of the U.S. It was available in Canada for a short period of time, but it ceased production as of mid-2007. It became available again in mid-2008 after Diet Cherry Chocolate Dr Pepper ceased production.
Dr Pepper Berries & Cream, (2006–2007) and its diet version, were released in most US locations in April 2006. It is the second beverage in Dr Pepper's "Soda Fountain Classics" line of drinks. In Canada, the diet version of the drink was available approximately from May to August 2007 and the non-diet version was available from September to December 2007. Berries and Cream and Diet Berries Cream have also been discontinued.
Diet Cherry Chocolate Dr Pepper (2007–2008) was introduced as a limited edition flavor on November 21, 2007. It was discontinued in April 2008. It became available in Canada in early January 2008. A non-diet version was never created. The taste is similar to Canfield's Diet Cherry Chocolate Fudge Soda but with the distinctive Dr Pepper flavor. It was featured in the song "Cherry Chocolate Rain" by YouTube celebrity Tay Zonday. Upon ceasing production, it was replaced by Cherry Vanilla Dr Pepper.
Dr Pepper Cherry (began 2009) was released in some areas around February 2009. The beverage tastes similar to Dr Pepper but has stronger cherry flavor added. Variety comes in both regular and diet versions. Gene Simmons of the band Kiss was chosen to be the variation's spokesman, with a commercial circulating on television in March/April, 2009 featuring Kiss's song "Calling Dr. Love" ("Trust me, I'm a doctor" claims Simmons in the commercial).
Heritage Dr Pepper (aka Dr Pepper Heritage) (began 2009) became available around November 2009 in various outlets around the United States, including major retailers such as Walmart & Target. As its name implies, it is a "re-release" of sorts of Dr Pepper's original formula, which uses real sugar instead of high fructose corn syrup, which Dr Pepper and other brands of soft drink started to use around the early 1970s. It is assumed that the formula of Heritage Dr Pepper and Dublin Dr Pepper are one and the same, but that Heritage Dr Pepper is a larger scale, national release aimed at capturing the same marketing essence as the Pepsi and Mountain Dew throwbacks.
United Kingdom's version of Dr Pepper, along with various other countries, is manufactured with sugar instead of high-fructose corn syrup (much like Heritage Dr Pepper in the US, as mentioned above). Along with Sprite and Fanta soft drinks, a "Zero" version was introduced, meaning no added sugar/low calorie, but maintaining a taste more in line with regular Dr Pepper than its diet variant.
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